Scaler Sales

Convertro Appoints Armen Avedissian as Chief Operating Officer to Apply Attribution Analytics and Optimization to Television

January 17th, 2012


Santa Monica, CA (PRWEB) January 17, 2012

Convertro, the leader in providing advertisers enhanced transparency into the effectiveness of their online marketing channels and optimization, announced the appointment of Armen Avedissian as Chief Operating Officer. In the new role, Avedissian will apply Convertros attribution technology beyond online marketing into tracking the effectiveness of offline advertising channels, such as television and radio.

Convertros advanced user tracking methods combined with ex post facto analytics capabilities generates the richest possible data set with infinite flexibility. For many marketers, television represents the most significant portion of advertising spend. By leveraging Convertros technology and applying advanced statistical modeling, we will be able to accurately predict the contribution of each marketing channel and advise clients on how to best maximize their revenue and profit, said Avedissian. My goal is to empower clients with marketing intelligence and optimization that to date has been available to only a select few companies that have spent millions of dollars developing in-house solutions.

Prior to Convertro, Avedissian was Chief Revenue Officer (CRO) of MyLife, where his media mix planning and optimization skills more than doubled revenues in a short period of time while lowering the cost per acquisition. Prior to MyLife.com, he led eHarmony through a period of exponential growth using similar methods.

Avedissians contributions and achievements at MyLife and eHarmony helped scale both companies into the highly profitable, well known brands that they are today by leveraging the power of television combined with quantitative analytics. He has proven success in managing and optimizing direct response media campaigns, said Jeff Zwelling, Chief Executive Officer of Convertro. By combining his skills with our leading media attribution technology, we will provide clients with a holistic attribution approach to calculating ROI and optimization for all marketing channels, making this available for the first time as a SaaS model. Convertro gives our clients access to a best-of-breed marketing intelligence and optimization platform with no upfront cost or tax on internal resources.

About Convertro

Convertro provides advertisers enhanced transparency into the effectiveness of their marketing mix by tracking media channels and their resulting conversions. The Convertro platforms ex post facto design empowers marketers with infinite flexibility to add or tweak attribution models and apply optimizations, thereby providing them a better understanding of the actions that are actually driving sales and the data to make informed marketing decisions and beyond. Convertro is headquartered in Santa Monica, California with an office in Raanana, Israel and is backed by Bessemer Venture Partners.

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New MedReps.com Survey Shows Medical Sales Reps are Finding Jobs Via Social Networks

January 14th, 2012


Alpharetta, GA (PRWEB) January 13, 2012

A recent survey from MedReps.com finds the popularity of social networks continues to increase – at least among healthcare sales job seekers. The 2011 Social Networking Survey Report reveals 94% of respondents are members of at least one social network, up from 89% in 2009. While Facebook may have more members globally, medical sales professionals prefer LinkedIn. In a significant increase from the 2009 data, 87% of respondents have a LinkedIn profile (up from 56% in 2009) while 76% belong to Facebook (slightly up from 74% in 2009).

The heightened interest in LinkedIn reflects the broader shift in trends and perceptions surrounding social networks in the professional realm. No longer simply tools to casually connect with friends, classmates, and colleagues, social networks are increasingly becoming job search tools. In fact, 1 in 4 survey respondents reported their activity on a social network had led to a medical sales job offer, but how exactly are they doing it?

The 85% of respondents who reported using social networks professionally offered up a variety of ways to use the tools. From joining professional groups to researching prospective employers to announcing a job search as a status update; there is no limit to the ways social networks can help a job seeker in their search. On the other hand, there are also ways social networks can harm a job search. Just as job seekers can use social networks to research an employer, hiring managers and recruiters may use social networks to research a candidate, so its especially important for job seekers to make smart choices regarding their privacy settings. While 89% of respondents expressed concerns about online privacy, their fears certainly havent stopped them from embracing social networks for the powerful job search tools they are.

Read the full Social Networking Survey Report on MedReps.com.

MedReps.com gives members access to the most sought after medical, pharmaceutical, and biotech sales jobs on the web. Candidate members have access to more than 8,000 jobs and can apply directly to the recruiters and hiring managers who post them. For more information on the leading site for pharmaceutical and medical sales, marketing, and management careers please visit MedReps.com.

MedReps.com is owned and operated by Healthcare Staffing Technologies (HST), a member of the Jackson Healthcare family of companies. The HST portfolio includes innovative sites for therapy jobs, nursing jobs, and medical sales jobs. For more information call 866.619.1629.

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Global Publishing Industry to Reach US$322.7 Billion by 2015, According to New Report by Global Industry Analysts, Inc.

January 10th, 2012

San Jose, California (PRWEB) January 10, 2012

Follow us on LinkedIn The publishing industry, comprising mainly books, magazines and newspapers, is largely influenced by lifestyle changes and choice and is thereby influenced by changes in macroeconomic conditions such as the change triggered by the recent economic recession. The publishing industry displayed resilience during the early part of the 2007-2009 recession largely due to the fact that books/magazine/newspapers provide a cheap and affordable form of entertainment during financially tough times. However as the financial crisis deepened over the successive months, the industry buckled under the pressure and dwindling book sales, and decline in new title publications, as a result of reduced consumer discretionary incomes and per capita spends, left the publishing industry hurting. The industry, during this period, underwent a phase of consolidation with broad-based business streamlining and restructuring, as well as strategic alliances, mergers, acquisitions and closures. The onset of recession also accelerated the penetration of digital technology (e-books), which are cheaper to produce and distribute, in the sector, further eroding the thin margins.

The recession also created changes in reading habits with celebrity autobiography/memoir witnessing the highest erosion in readership and sales. Other book genres which recorded declines include books on wellness, fitness, food and drinks, mind, body and spirit, and maps and atlases, among others. The proliferation of satellite navigation systems, and GPRS reduced the demand for maps and atlases, while free, educative information online reduced the need for hardbound, educative computer books. Given that reading is a activity that helps de-stress and breakaway from the stress of everyday life, the recession has in-effect influenced readers preferences away from serious fiction and non-fiction towards lighter reading such as, murder mysteries and romances, among others. Also, recession literature designed to cover current social and political issues gained in popularity.

Contrary to the popular apocalyptic view of the future of the print publishing industry, optimism nevertheless prevails over the future of the industry as books are deeply embedded in numerous cultures worldwide beginning with the Western culture and will not likely to fade anytime soon, given their cultural value and meaning they hold in the lives of people. Adoption of digital publishing, on-demand printing and online technologies will help the industry compete with emerging alternatives. Newer business models, distribution channels, marketing strategies will mold growth in the industry. In addition to the opportunities in store, challenges will also bedevil the industry in the upcoming years. For instance, challenges for traditional print will continue to lurk in the form of electronic versions of newspapers, periodicals, e-books, and audio books. The threat will intensify with the proliferation of cost-effective eReading devices, smartphones and tablets, among others.

Currently, the publishing industry is witnessing growth in the professional information sector, comprising of STM, business and legal publications. Although the financial austerity pervading the publishing market spells good news for outsourced service providers, the tight competition and stringent quality standards are expected to trim profit margins in the sector. Self-publishing continues to grow unabated by the economic downslide; however the threat of large companies taking over smaller players looms high.

With electronic reading devices, smartphones and tablet PCs becoming common place, the digital publishing sector is growing at an explosive pace. Today, digital publishing is perceived as a complementary business segment rather than a substitute for print publishing. The entire fraternity of publishers, particularly professional information, academic and textbook publishers are ardently investing in and adopting digital technologies, on-demand printing and online technologies to tap this lucrative segment. Newspaper publishers who bore the brunt of the digital revolution, especially with the spread of free online news publications, are also experimenting with subscription based online content and free downloadable apps, given the growing interest among advertisers and the fast-expanding consumer base in the segment. Publishing associations around the world are laying out a framework for content protection and revenue generation.

The research report titled Publishing Industry: A Global Outlook announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a rudimentary overview of the industry, highlights latest trends and demand drivers, in addition to providing statistical insights. Regional markets briefly abstracted and covered include US, Canada, Asia Pacific (including Japan), Latin America and the EMEA (Europe Middle East and Africa) market comprising France, Germany, Italy, UK, Spain and Russia among others. The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.

For more details about this comprehensive industry report, please visit

http://www.strategyr.com/Publishing_Industry_Market_Report.asp

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world’s largest and reputed market research firms.

Follow us on LinkedIn

Global Industry Analysts, Inc.

Telephone: 408-528-9966

Fax: 408-528-9977

Email: press(at)StrategyR(dot)com

Web Site: http://www.StrategyR.com/

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Corporate Capital Trust Announces Offering Price Increase

January 7th, 2012


Orlando, FL (PRWEB) January 06, 2012

The Board of Directors of Corporate Capital Trust, Inc. (the Board) has announced that, due to an increase in Corporate Capital Trusts net asset value per share, it has increased the public offering price per share of Corporate Capital Trust from $ 10.25 to $ 10.40. This pricing increase will become effective for shares purchased as of the Jan. 11, 2012 closing and will ensure that Corporate Capital Trusts net asset value per share will not exceed its net offering price per share.

The Board has also increased the declared weekly distributions from $ 0.013798 per share to $ 0.014 per share through March 27, 2012, which represents an annualized distribution yield of 7 percent based on Corporate Capital Trusts current offering price.

About Corporate Capital Trust

Corporate Capital Trust is an innovative non-traded business development company that offers individuals an exceptional opportunity to invest in privately owned American companies. The company is externally managed by CNL and KKR and its investment objective is to provide shareholders with current income and, to a lesser extent, long-term capital appreciation. The company intends to meet its investment objective by investing primarily in the debt of privately owned companies, with a focus on originated transactions sourced through the networks of its advisers. For additional information, please visit Corporate Capital Trusts website at http://www.CorporateCapitalTrust.com.

A registration statement relating to the common stock of Corporate Capital Trust, Inc. was filed with and has been declared effective by the Securities and Exchange Commission. The offering of Corporate Capital Trusts common stock is being made solely by means of a written prospectus which is available at http://www.sec.gov or may be obtained by calling (866) 650-0650, contains additional information about Corporate Capital Trust and should be read carefully by an investor before investing. Investors are advised to consider the investment objective, risks, charges and expenses of Corporate Capital Trust carefully before investing. This press release is not an offer to sell and is not soliciting an offer to buy these securities in any state where such offer or sale is not permitted.

The information in this press release may include forward looking statements. These statements are based on the beliefs and assumptions of Corporate Capital Trusts management and on the information currently available to management at the time of such statements. Forward looking statements generally can be identified by the words believes, expects, intends, plans, estimates or similar expressions that indicate future events. Important factors that could cause actual results to differ materially from Corporate Capital Trusts expectations include those disclosed in the current prospectus for the public offering of

Corporate Capital Trusts common stock.

CNL Fund Advisors Company (CNL) and KKR Asset Management LLC (KKR) are affiliates of CNL Financial Group and KKR & Co. L.P. respectively.

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Direct Solutions Launches Enhanced Branding Initiative, New Logo

January 4th, 2012


Loveland, Colo. (PRWEB) January 03, 2012

Direct Solutions, a division of Agrium Advanced Technologies, today launched its new logo and tagline as part of a larger strategic branding initiative unveiling. These elements support Direct Solutions customer-centric commitment, and speak to the organization’s focus on growth in the green industry and other markets it serves.

The decision to enhance the brand and logo stems from the acquisition and integration of Evergro in Canada, making Direct Solutions North Americas largest distributor of slow- and controlled- release fertilizers, plant protection products, grass seed and micronutrients for these specialty markets.

The realignment of Direct Solutions will ensure the continued improvement in our delivery of industry-leading products and services to our customers, said Andrew Mittag, President, Agrium Advanced Technologies. We are implementing a brand strategy that reflects our best-in-class customer service, premium quality products and streamlined distribution to the markets we serve.

Leading Direct Solutions, North America will be Managing Director David Gingrich.

Our new brand was designed to speak to our best-in-class products and our highly trained sales team, both of which ensure that we are supporting our customers growth at every step, said Gingrich. Our customers have come to rely on the expertise of our people, helping to solve the challenges they face on a day-to-day basis. That customer-centric solution-based focus is what brings our brand to life.

Direct Solutions focus is further represented in the companys new tagline, Committed to Growth.

Committed to growth is more than just words, its a philosophy across Direct Solutions, said Gingrich. Each member of our team is committed to our customers growth on multiple levels, including providing the most environmentally sound, high performance plant growth technologies in the industry to help their businesses grow and enhance their bottom line.

About Direct Solutions

Direct Solutions is the industry-leading distributor of slow-and controlled- release fertilizers, plant protection products, grass seed and micronutrients for the horticulture and professional turf markets. With 39 locations and 150 professional field representatives across North America, Direct Solutions offers premium quality products, streamlined distribution and unsurpassed customer service to ensure you find the right product for your needs.

Direct Solutions is a division of Agrium Advanced Technologies. For more information, please visit http://www.aatdirectsolutions.com

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Zookaware Strikes Deal with Frys Electronics: Best Backup Software, Registry Cleaner and Spyware Removal Products Will be More Accessible than Ever

January 1st, 2012


Phoenix, AZ (PRWEB) December 31, 2011

Zookaware strikes a deal with Frys Electronics that makes the best backup software, registry cleaner and spyware removal more accessible than ever. Zookaware will be working with Fast Card by Incomm to generate point of sale cards that will soon be available at electronic stores throughout the nation. Frys Electronics will be the first chain of stores to carry Zookaware point of sale cards. They will be available for purchase for the holidays at registers.

Clint Ethington said, We know that different consumers prefer different purchasing methods. Thats why were excited to open up this new avenue for the purchase of Cyberbackup, Spyzooka and Regzooka. Consumers can easily take advantage of point of sale purchases as gifts for others or for themselves throughout the holidays, but the cards will not be a temporary addition to retail outlets for the holidays. Theyll be accessible for point of sale purchase from this point forward.

Zookaware has been offering high quality PC solutions and excellent tech support since 2004. Our products are designed specifically for the average PC user. At Zookaware they call it designing software for people, not geeks. The Zookaware product suite includes: CyberBackup, RegZooka, and SpyZooka. CyberBackup provides a safety net for users by protecting their data through remote storage. RegZooka offers PC error solutions through registry cleaning. SpyZooka finds and removes spyware from PCs and also acts as a preventive measure, keeping spyware from infecting the computer. The Zookaware suite of products was designed to work together to provide the average user with all the protection they need for their PC.

To get further information on Zookaware or their suite of PC solutions/products contact:

Clint Ethington   

Company: ZookaWare

http://www.zookaware.com

Phone: 800-290-9809

Email: pr(at)zookaware(dot)com

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American Fitness Helps Post-Holiday Workouts With FMI Fitness Master Home and Commercial Fitness Equipment

December 28th, 2011


Portland, Oregon (PRWEB) December 28, 2011

American Fitness, a premier supplier of fitness equipment serving consumers and commercial organizations, is focused on helping people achieve their health and wellness goals following a busy holiday season. Whether due to the cold winter months, overindulgence at holiday celebrations, or the stress of everything surrounding the holidays, many Americans get off track with healthy eating and exercise during the month of December. To help get fitness goals back in line, American Fitness has partnered with FMI Fitness Master to offer special savings on a range of exercise equipment, including home and commercial fitness equipment. The items available at AmericanFitness.net include treadmills, ellipticals, exercise bikes, and strength training machines from FMI Fitness Masters most popular lines. The sale runs for a limited time only and includes free shipping in the continental United States.

For individuals looking to jump start a fitness routine or recover from a season of sugary and high fat foods, American Fitness recommends Fitness Masters Fitnex brand of exercise equipment. This light commercial fitness equipment line is ideal for both individuals and small group use, such as in hotels, apartment and condominium complexes, and workplace health centers. For those who live and work in cold winter areas, where regular travel to the gym can be hampered by snow, bringing exercise equipment in-house is a superb way to start and maintain a workout routine. The Fitnex E55SG elliptical offers a space saving design with quality construction for an excellent cardiovascular workout. Other popular choices include the Fitnex T60 treadmill, B70 exercise bike, R70 recumbent bike, or X Series Velocity bike. There is even an exercise bike designed specifically for kids and teens: the Fitnex X5 kids bike. This bike is just the right size to help kids get started exercising after an extended school holiday break.

For groups requiring a higher level of quality and durability, such as the military, fire departments, and athletic departments, American Fitness recommends Fitness Masters Steelflex brand of commercial fitness equipment. Many of these groups recognize the importance of exercise for their members, but may have had to delay purchases in recent months due to economic conditions. The special savings available on Steelflex at AmericanFitness.net can help meet any new budgetary requirements. The line includes plateloaded strength training machines, Aristo cardio equipment, and hydraulic strength equipment designed for both the rehabilitation and strength training markets.

The holiday season can be a time of overindulgence and too little exercise, said Ron Thompson, President of AmericanFitness.net. Add to this financial considerations due to economic conditions and its not surprising that exercise has fallen down the priority list. With post-holiday savings on home and commercial fitness equipment, American Fitness aims to help our customers get back on track with healthy living.

American Fitness is a leading retailer of home and commercial fitness equipment. Headquartered in Portland, Oregon, AmericanFitness.net is the chosen provider of fitness and exercise equipment for schools, hotels, public service agencies, and US military organizations across the United States and abroad. AmericanFitness.net specializes in custom gym and fitness center design using top brand equipment including home gyms, treadmills, elliptical trainers, weights, and other popular exercise equipment. With a focus on service and customer satisfaction, American Fitness seeks to support individuals and organizations in achieving fit and healthy lifestyles. For more information, please visit the companys website at http://www.americanfitness.net.

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James Hitt, CEO Of American IRA, A National Provider of Self Directed IRAs, Offers An Expert Opinion On Owning A Business Within Your Self-Directed IRA

December 25th, 2011


Fayetteville, NC (PRWEB) December 23, 2011

James Hitt, CEO of American IRA, a national provider of Self Directed IRAs, offers an expert opinion on owning a business within self-directed IRAs. With the latest National Association of Realtors housing statistics showing a monthly increase in home sales of 4% and an overall yearly increase in home sales of 12.2%. It is not surprising that investors are forming businesses and purchasing real estate within those businesses.

Mr. Hitt reports “You can run a small business within your self directed IRA without having to worry about taking a chunk of your profits out of it every year to pay income taxes. Further you can buy and sell property as much as you want, within your small business, and you won’t have to worry about capital gains taxes.”

How It Works

While most people dont realize that IRAs arent just restricted to stocks, bonds, annuities, CDs and mutual funds, when they think about the mechanics of it, its obvious that they can own a business in their IRA. After all, what is stock ownership but ownership of a fractional interest in a business? Owning a whole business in an IRA, then, is no different than owning all the stock of the business in the IRA. In fact, they can invest their IRA assets in nearly anything they can conceive, as long as it is not expressly prohibited by law. As of 2011, the list of prohibited investments is fairly narrow: They cannot invest directly in collectibles, art, rugs, antiques, metals other than gold, silver and palladium bullion, gems, stamps, coins (except certain U.S.-minted coins), alcoholic beverages, and a few other tangible items related to personal property.

They can also use a Roth IRA to own a business. This means that provided they abide by certain rules, they can operate their business income and capital gains tax free for as long as they live!

That said, if they want to use their IRA assets to start or acquire a business they plan to operate themselves including a small business that engages in buying and selling any of the above items, there are a couple of things they need to do differently.

Mr. Hitt, interjects, “It is important that you abide by prohibited transaction rules.

When you own a business in a retirement account, you cant treat it the same way as you do the other entities they control. For example, you cant have the company in your IRA hire your company to clean the air ducts, even if you pay market rates. Nor can you hire your wife or her company to manage the property. In fact, your IRA cannot buy from, sell to, lend money to or borrow from any of your ascendants, descendants, nor their spouses, nor any entities they control. The same applies to your financial experts and attorneys and their businesses. IRS rules require you to keep a strict arms-length relationship between your, your family, and any businesses or entities you control.”

Watch Their Cash Flows

Remember that they can only contribute a maximum of $ 5,000 to an IRA in any given year. That limit is increased to $ 6,000 for those over age 50, but that is still a very narrow window for the infusion of new capital. If their business needs additional capital, they will have to fund everything above that number from existing IRA assets. They may be able to roll over contributions to that particular IRA account from other IRA or 401(k) assets. However, they cannot contribute more than $ 5,000 in new money, plus allowable catch-up contributions, in any given year.

Additionally, they cannot take money out of the business for their own use until they reach the age of 59½. If they do, their distributions will be subject to income taxes and penalties as they would be for any other IRA account. They must reinvest any earnings back into the IRA until they reach age 59½.

Dont Pledge the IRA as Collateral for a Loan

This can be a problem for IRA owners whose IRA businesses need to raise capital, for whatever reason. Once the available rollover options and new money contributions are exhausted, then the IRA will have to borrow the money from some other source. However, the only loans IRAs are allowed are non-recourse loans: The bank or lender can have no claim on any assets, in the event of default, that are outside of the IRA.

Dont Make Personal Use of IRA-Owned Property

They cannot use their IRA or property within it for their own personal enjoyment. For example, if their IRA has a real estate investment company inside it, and it owns a vacation property, they cannot stay in that property themselves, even for a night, and even if they pay fair market rates to the IRA for the use of the property.

Mr. Hitt provides further insight, “It is important that you build a team of experts to assist you in the areas that you are not familiar with. The rules governing self-directed IRAs are complex. Not every administrator understands the ins and outs of this very specialized area of financial planning. It is critical to get advice from a qualified expert who has experience specifically with self-directed IRAs, and who understands and follows the various court precedents, revenue rulings and other factors unique to this kind of investing.”

About: American IRA, LLC was established in 2004 by James C. Hitt in Asheville, NC.

The mission of American IRA is to provide the highest level of customer service in the self directed retirement industry. Mr. Hitt and his team have grown the company to over $ 250 million in assets under administration by educating the public that their self-directed IRA account can invest in a variety of assets such as real estate, private lending, limited liability companies, precious metals and much more!

To learn more about American IRA, LLC and self-directed IRAs/self-directed Solo 401(k)s, please contact our office at 1-866-7500-IRA(472).

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Doble Group Announces the Appointment of Yanire Rodriguez as Vice President of Sales

December 22nd, 2011

Miami, FL (PRWEB) December 22, 2011

The Doble Group, LLC, a consulting firm that focuses on improving business results through the implementation of CRM and Performance Management solutions and the alignment of its teams and processes for success, announced today the appointment of Yanire Rodriguez as Vice President of Sales.

Rodriguez has over 20 years experience in business development with large corporations throughout the United States, Caribbean region and Central and Latin America. Prior to joining Doble Group, she spent approximately ten years as Senior Sales Director for Sun Microsystems in Latin America.

We are pleased to have Yanire join our group and look forward to engaging her proven skills to manage our sales organization while delivering exceptional customer service, commented Mariano Doble, CEO of The Doble Group, LLC. She also has extensive training skills and a comprehensive knowledge of information technology which will help her maximize our clients’ utilization of our CRM and performance optimization solutions.

With over 23 years of hands-on experience, Doble Group offers practical performance management solutions that make it possible for customers to achieve increased productivity by aligning business processes with the right technologies. The company provides world-leading CRM and performance management technologies with the scalability to meet the needs of both small and large enterprises while offering seamless integration capabilities with existing systems. Doble Group’s cloud applications significantly accelerate deployment time and reduce IT costs, helping clients be more competitive and agile.

About Doble Group, LLC

Doble Group combines sales performance improvement consulting with cloud computing technologies to improve business results for companies throughout the U.S., Central America, the Caribbean and Latin America. The company understands the importance of delivering and supporting integrated, end-to-end solutions for customers and is uniquely qualified to deliver these services through hands-on experience. Our mission is to deliver holistic business solutions that deliver bottom-line results to clients. For more information, visit: http://www.doblegroup.com.

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Modern Offers Drive New Marketing Platform for Celebrity Cruises

December 19th, 2011


London, UK (PRWEB UK) 17 December 2011

The New Year is driving a new look for Celebrity Cruises as the cruise line celebrates a new marketing platform and its first ever sale on flight prices to make cruises more affordable than ever.

Modern Luxury, the new marketing platform for the brand, will be featured in all new point of sale materials for agents highlighting the strong turn-of-year offer from Celebrity Cruises. Agents can take advantage of selling the first ever flight promotion from the cruise line as part of the new Modern Luxury activity including subsidised European flights from £49 per person and complimentary balcony upgrades when customers book an ocean view stateroom on selected sailings in 2012.

Cruises departing the UK onboard the hugely popular Celebrity Eclipse, and the new wine themed cruises onboard Celebrity Constellation also based from Southampton for the first time in September and October 2012, will feature accommodation upgrades and complimentary car parking or coach transfers.

Modern Luxury is a new marketing platform to showcase Celebrity Cruises contemporary attributes and differentiate it from traditional cruising. The concept sums up the experiences that Celebrity Cruises target market already aligns themselves to, and looks for in their holiday. Its key principles are built around matching and exceeding the aspirations of guests including via an innovative and young fleet, distinctive and exquisitely presented cuisine, personalised service and the range of activities and experiences available on board. Many of the fleets quirky features are in response to modern life, such as providing iPad menus in Qsine. Celebrity Cruises has launched a new training module dedicated to the Modern Luxury platform, providing agents with the tools to understand and sell the concept to clients.

Michael English, head of sales, Celebrity Cruises, explains:

The Celebrity Cruises fleet is undergoing a huge revamp to add popular features found onboard Solstice Class ships to many of our other ships. This investment delivers new restaurants, bars and accommodation that all complete what we term as a Modern Luxury holiday experience. We hope that the strong offers for the peak turn-of-year period help to get agents behind selling what is exciting and different about Celebrity Cruises. The number of cruises from the UK increases in 2012 and we remain commitment to training and incentivising agents to ensure they are best placed to sell.

To support the turn of year offer and Modern Luxury marketing platform, Celebrity Cruises is also running an agent incentive including a goody bag prize draw with the chance to win an iPod nano, itunes voucher, champagne and chocolates. Agents simply need to sell any Celebrity Cruises 2012 itinerary and complete the new Modern Luxury training module between 12 December 2011 and 31 January 2012 to be entered into the daily goody bag prize draw. Plus, once a week there will also be the chance to win an iPad 2. The two agents who make the most entries to the prize draw during the incentive period, and therefore make the most sales, will also win a 14 night European cruise for two people from Celebrity Cruises.

Offers available for agents to sell from 12 December 2011 to 31 January 2012 include:


    12-night Mediterranean Venice cruise departing Barcelona onboard Celebrity Silhouette in May 2012 with a fly cruise starting from starting from £1,499 per person
    Upgrade to balcony accommodation for the same price as an oceanview stateroom on an eight-night Norwegian Fjords cruise onboard Celebrity Eclipse from Southampton in May 2012. Prices, including a free balcony upgrade, start from £1,199 per person
    Immersive wine cruise during the Autumn harvest directly from the UK. A 12 night crusie from Southampton on board Celebrity Constellation departing 7 September starts from £1,099, including a free balcony upgrade and complimentary car parking or coach transfers to Southampton.

As part of the new Modern Luxury marketing platform, agents are also receiving a fully updated sales and marketing support pack detailing new logos, images, brand guidelines and template marketing material to use with their own databases. Plus, simple selling guides include details on the offers and applicable sailings.

All offers apply to selected sailings and selected departure points. Full terms and conditions, and more information on the new Modern Luxury training module visit http://www.cruisingpower.co.uk.

Press information:

Celebrity Cruises:                     Louise James [louisejames(at)rccl(dot)com] or Surinder Manku [smanku(at)rccl(dot)com] on 01932 834 200

Siren Communications:             Sarah Rathbone [sarah.rathbone(at)sirencomms(dot)com] or Katie Wright [katie.wright(at)sirencomms(dot)com] on 0208 237 1210 / 07595 055 882

About Celebrity Cruises:

About Celebrity Cruises: Celebrity Cruises iconic X is the mark of the worlds top-rated premium cruise line, with spacious, stylish interiors; dining experiences elevated to an art form; personalized service, with a guest-to-staff ratio of nearly 2:1; unexpected, trendsetting onboard activities, all designed to provide an unmatchable experience for vacationers precious time. Celebrity sails to Alaska, Australia/New Zealand, Bermuda, California, Canada/New England, the Caribbean, Europe, Hawaii, the Pacific Coast, Panama Canal, South America, and year-round in the Galapagos Islands. Celebrity also offers immersive cruisetour experiences in Alaska, Australia/New Zealand, Canada, Europe and South America. One of the fastest-growing major cruise lines, Celebritys fleet currently consists of 10 ships, with one additional Solstice Class ship scheduled to join the fleet: Celebrity Reflection in autumn 2012.

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